Marketing Specialist

We have an exciting nightshift opportunity available for a Marketing Specialist. Work from home or the office – you choose!

When you join Yempo, you’ll receive the following fantastic benefits:

• Highly competitive salary – paid weekly!
• HMO enrollment upon commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers

The Role

The Marketing Specialist will be responsible for building and optimising lead generation and marketing systems that drive measurable business growth. The role requires strong analytical thinking, execution across multiple channels, and the ability to translate performance data into scalable marketing improvements.

Key Responsibilities 

• Build and manage outbound LinkedIn lead generation campaigns, including messaging sequences and automation.
• Plan and execute SEO initiatives such as keyword research, content production, and backlink acquisition.
• Support founder-led content distribution by drafting, repurposing, and scheduling content across LinkedIn.
• Build and manage email marketing and lead nurture sequences to support conversion.
• Track and report on full-funnel performance, including traffic, leads, meetings booked, and conversion rates.
• Maintain clean CRM data and structured performance dashboards.
• Identify funnel gaps and continuously optimise marketing systems and processes.
• Support future paid acquisition initiatives, including LinkedIn and Google Ads testing.

Your Qualifications

• 2–4+ years of experience in B2B growth marketing or marketing operations.
• Strong written English skills with experience in professional B2B communication.
• Hands-on experience with LinkedIn Sales Navigator and outreach automation tools.
• Solid understanding of SEO fundamentals, backlink outreach, and content optimisation.
• Experience with email marketing platforms and marketing automation tools.
• Data-driven mindset with a focus on measurable outcomes and continuous improvement.
• Ability to work independently, manage priorities, and build scalable systems.
• Experience using AI tools to support marketing execution is an advantage.

Disclaimer for salary ranges. Yempo provides an indicative range of salary that we deem relevant for the advertised role. This may be adjusted for the skills and experience of the selected candidate.