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Marketing Specialist

Day Shift

We have an exciting dayshift, Manila-based opportunity available for a Marketing Specialist. Hybrid three times a week for the first six months, with an opportunity to work from home permanently.

When you join Yempo, you’ll receive the following fantastic benefits:

  • Highly competitive salary – paid weekly!
  • HMO enrollment on commencement
  • Additional HMO dependents added each year of service
  • 20 vacation days per year; 7 sick days
  • Annual performance bonuses and incentives
  • Annual salary reviews and increases
  • Free cooked rice, snacks and hot drinks
  • Company polo shirts provided
  • Fantastic, bright and cheerful open-plan work environment
  • Prestigious clients and highly professional and friendly co-workers 

Your Responsibilities: 

CRM Management

  • Responsible for management of contact data in Hubspot to ensure that information is populated and up to date
  • Extract and manage data from Cognism to identify opportunities and leads.
  • Export and load into HubSpot / Mailchimp and/or other email marketing platforms, ensuring seamless integration.
  • Build targeted lists in HubSpot based on specific campaign requirements. 

Campaign Management

  • Manage the process of uploading the relevant e-mail content for execution of campaigns via Mailchimp.
  • Add contacts to workflows and sequences in HubSpot to execute multi-touch campaigns.
  • Make recommendations on campaign and creative executions to both internal and external stakeholders as necessary.
  • Manage and optimize email and LinkedIn outreach sequences to maximize engagement and conversions.
  • Monitor the progress of campaigns and ensure timely execution and follow-up actions.
  • Manage ongoing campaign performance: flag underperformance issues, provide campaign performance reports using Mailchimp and HubSpot’s analytics and reporting tools.
  • Analyze the effectiveness of campaigns, offering actionable insights for improvement.
  • Track key metrics such as open rates, click-through rates, and conversion rates, making data-driven recommendations for future campaigns. 

Document Management

  • Maintain a library of documents and marketing assets within HubSpot, including case studies, blogs, videos, white papers, and more.
  • Ensure that all content is up to date, organized, and easily accessible for campaign use. 

LinkedIn Administration

  • Manage LinkedIn account by engaging with prospects, liking relevant content, following companies, and maintaining a presence to nurture relationships.
  • Use LinkedIn Sales Navigator to connect with potential opportunities, leads, and clients.
  • Leverage data from LinkedIn via Cognism into HubSpot to inform and guide outreach efforts via email campaigns

Administration and Operations

  • Act as the primary point of contact for campaign enquiries and operational support.
  • Maintain an accurate and up-to-date database of contacts, ensuring all data is compliant by country and follows business standards.
  • Provide feedback on processes and tools to enhance operational efficiency.
  • Administration tasks as required: maintaining the action tracker, documenting actions from meetings, and chasing up colleagues for progress reports 

Skills Required:

  • HubSpot for data management, campaign execution, and reporting.
  • LinkedIn Sales Navigator for prospecting and client engagement.
  • Understanding of Cognism and Mailchimp is desirable
  • Microsoft Office suite (Teams, Excel, Word)
    Excellent attention to detail and organizational skills, especially in maintaining clean and accurate datasets.
  • Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment.
  • Analytical mindset with the ability to interpret campaign data and suggest improvements.
  • Strong communication skills for interacting with internal teams and external stakeholders.
  • Proactive in identifying issues and providing solutions to ensure campaigns run smoothly.
  • Ability to work independently and manage time effectively to meet campaign deadlines.

Experience Required

  • Minimum 2 years in a digital marketing or campaign management role.
  • Experience in CRM management, especially HubSpot, is essential.
  • Experience with Cognism and LinkedIn Sales Navigator or similar tools desirable.

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