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How to Build Your Online Brand

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A quick refresher: Your personal brand is how you want to be viewed. It is a curated image that tells your story and communicates the interests, talents, skills, and values you want others to know about you.

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Now that we’ve established the importance of having a personal brand online and how it can significantly affect your career and opportunities, let us guide you in building your own! 

Audit your brand

First, audit yourself. You need to know where you are right now to keep moving forward. Gather everything about you and analyse what you can leverage and what things you can improve.

Catalogue everything – your credentials, achievements, experiences, people’s perception of you, attitude, and work ethic. This will help you capture your best self and identify your bad traits.  

You’ll be more effective at communicating your own brand when everything is organised.

Be authentic

Show off your personality! In the digital landscape saturated with curated personas, authenticity helps you stand out. Authenticity isn’t just a buzzword—it’s the key to creating a solid online presence. 

Begin by introspecting on what authentically sets you apart. Skills and experience can be acquired, but authenticity makes you stand out. Playing to your passions helps your online brand and builds a reputation that attracts potential employers to hire you.

Showcase your achievements while sharing the struggles or mistakes that led you to where you are now. Employers will appreciate your vulnerability and openness.

Optimise your profile

You’re a job seeker looking for career opportunities, so it’s only fitting that your profile is optimised to reflect that. This includes your professional name, bio, photo, and tone. Your potential employer might quickly lose interest in knowing more about you when they’re talking to a cartoon character with an inappropriate bio. It’s also confusing for hiring managers using social media platforms for recruitment. If you applied for a role under the name Jojo Mendoza but you’re sending follow ups from a profile named JJM the Rock DJ, you are increasing their workload in validating who you are.

Your goal is to stand out professionally, not in a way that will turn off potential employers. Keep your tone authentic but still professional. You can still sound genuine and not sound like a robot. Remember, authenticity sets you apart.

Have a strong referee

Referees or references are peers who can vouch for your character, skills, and accomplishments. They play a significant role in reinforcing your claims and solidifying your brand online.

Strong referees add credibility and differentiation. When other people trust your expertise, people who don’t know you are more likely to trust you. It’s just like any item online; the more positive reviews it gets, the more people will buy it. 

Thank you for visiting our blog! We hope you’ve found valuable insights and opportunities to pursue your professional aspirations. Stay connected for more insightful blogs, updates, and tips for advancing your career, and follow us on social media.

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How To Navigate a Performance Improvement Plan (PIP)

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No employee wants to hear that their performance at work is inadequate, or they are not meeting expectations, especially if they are already on a Performance Improvement Plan (PIP). Being on a PIP is a difficult position to be in but it is not the end of your career. 

Even though it’s disappointing to be on a PIP, its main goal is to help you improve the quality of your work. A PIP maps out what you need to do and tells you exactly what is required for you to meet the company’s expectations of you. Relax, take a deep breath, process your emotions, and let us help you understand how to get through this tough spot. 

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Why You Should Build Your Online Brand

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Branding is not exclusively applicable to companies and organisations. No matter how you feel about it, everybody, including you, has a personal brand. Having a personal brand can significantly affect your career and opportunities since it defines your value proposition.

What is a Personal Brand?

Today, social media has changed the way we view branding. That’s why branding is no longer just a tool for major corporations to market themselves.

A personal brand is the way you want to be viewed. It is a curated image that tells your story and communicates the interests, talents, skills, and values you want others to know about you.

Here are some reasons why building a positive personal brand image could help you:

It makes you stand out from the crowd.

In a world with many fish in the sea, be the special one! A well-crafted personal brand sets you apart from other applicants who might have the same degree and experience as you. A positive brand that sets you apart will make you the applicant employers will always remember

Companies are screening your online footprint.

Nowadays, everything can be easily googled, including your background! With social media and just a few clicks, it’s easier for employers to screen and find information about you. That’s why personal branding can make or break you.

Having a positive personal brand helps you build your reputation with everyone connected to you or even possible future employers. If your personal brand highlights your solid experience and expertise in a niche or industry, then people will be likelier to trust and employ you.

It leads you to opportunities.

A compelling personal brand can make you a highly desirable candidate in an evolving work landscape. It can even help you expand your professional network, leading to connections and potential career opportunities to advance your career further!

It can open multiple doors to job prospects and opportunities that align with your professional goals and expertise, even with minimal effort!

It builds trust and credibility.

Building your personal brand means telling people what you want them to see you as. In a way, you let people get to know you by projecting your image. That’s why if you showcase your strong expertise and credibility, employers will be more likely to trust you and hire you.

Think of it as you’re a product on an e-commerce site. People will generally read all your reviews, both positive and negative, before making the decision to check out. If you have overwhelmingly positive reviews, then people are more likely to trust and recommend you to others.

Thank you for visiting our blog! We hope you’ve found valuable insights and opportunities to pursue your professional aspirations. Stay connected with us for more insightful blogs, updates, and tips for advancing your career, and follow us on social media.

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An Employee Guide: Recognising Green Flags in the Workplace

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In today’s job market, employees are more empowered to choose a company that fits them best. Gone are the days when applicants only looked for the salary and benefits. Of course, these still matter, but in the last few years, not only can employers filter their candidates, but applicants have as much capability to choose the best possible career opportunities for themselves.

 

We usually look at all the red flags when considering the company, we apply for, and rightfully so! We don’t want to endure another toxic workplace, and trust us, we’ve all been there before. But while we keep our guard up for all these red flags, we often forget that looking for green flags is equally important.

 

Let’s talk about five workplace green flags in a company:

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Questions to Ask in Your Interview

If you’re Filipino and heading into an interview with a foreigner, it may help to understand style differences. Typically an American, Australian, or British interviewer will expect you to ask questions at the end of your interview. They use this to gain insights into your priorities, values, or motivations, and often find this the most interesting part of the process.

Filipinos, conversely, are often shy to ask questions. If you are called on for questions and you respond “No, you answered everything already”, you are at risk of giving the impression that you’re just not that interested in the job. An interviewer never tells you everything; they will be surprised and disappointed if you ask nothing. And you’re missing a perfect opportunity to sell yourself into the role.

So what types of questions should you ask?

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Biggest CV Mistakes

Are you having problems getting your CV past the HR department and into the hands of the hiring manager? In a competitive job market, it’s important that you give yourself the best chance to progress through the hiring process. If the HR team is overwhelmed with applicants, they may reject solid candidates just because the information they need is not immediately obvious.

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Employee Spotlight: Billy

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This month’s employee spotlight falls on one of our client-facing Accounts Receivables Officers – Billy. Get to know a little bit about him, his experiences, and what he has to say to others who might be struggling in finding their right calling.

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WFH Tips

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Whether you’re an old hand at Working from Home (WFH) or if it’s a new experience, there are actions you can take to ensure you’re successful.

When many of us migrated to WFH in 2020 at the onset of the COVID19 pandemic, we had no idea that this might be a long-term change to our working lives. For most, it has provided a welcome relief to long commutes, absences from families and costly daily expenses. Others miss the social connections and the professional, well fitted work environment they’d grown accustomed to.

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